Brand Philosophy
Bring your brand to life.
About HATENKO
A future that breaks tradition through innovation
"Hatenkō" is where tradition meets innovation. The skills of artisans who have long supported the Japanese sense of beauty meet creativity from other fields,
giving rise to a new expression of fragrance. Wear scent as you would wear culture.
features
Kaga Yūzen meets Kiso hinoki
The cap uses Kiso hinoki cypress that grew in the Edo period — equivalent to about 250 years of age.
It is then dyed using the techniques of Kaga Yūzen, the traditional craft of Ishikawa Prefecture, creating a one-of-a-kind texture and beauty.
A special print on the underside of the bottle is designed so that the "H" logo appears when viewed from directly above.
An aesthetic devotion to packaging
Open the box, and the bottle is gently wrapped in a single ukiyo-e print.
In old Japan, ukiyo-e prints were sometimes used as packing material when exporting ceramics overseas.
"Hatenkō" found beauty in that unexpected pairing and reinterpreted it as part of the packaging — a touch of play that honors history.
As part of your interior
Fragrance is not only meant to be worn.
The scent of "Hatenkō" can also become part of your interior — leaving a quiet afterglow in a space.
A whisper of it on linens, cushions, or paper in your study fills your daily life with a fragrance you will remember.
Make fragrance one of the small details of everyday living.
Try placing a touch of the fragrance on a handkerchief.
A quick touch before heading out
A thoughtful gift for family, friends, or loved ones living abroad.
Before use
Please pay close attention to any irregularities on your skin.
- Keep out of reach of infants and pets.
- Do not store in extremely hot or cold locations, or in direct sunlight.
- Keep away from open flames during storage and handling.
Due to the nature of the fragrance ingredients, the liquid may appear slightly cloudy. There is no issue with quality or use.
This product is not a food or beverage.